Box Vox

packaging as content

April 8, 2011

Big Tooth Bubble Gum: Tooth as Container

BigToothBubbleGum1979 POP display carton from  Dan Goodsell’s Flickr Photostream

BigToothContainer We’ll conclude “Teeth Week” with one more ironic candy package: Topps Big Tooth Bubble Gum. 

In the 1970s Big Tooth Bubble Gum came packed in the cavities of tooth-shaped plastic containers. Originally these tooth containers were all white. An earlier display carton (below) shows how they could be conveniently worn on a consumer’s neck. (Photo on right from Traci*s Retro’s Flickr Photostream)

Later versions of the container were in an assortment of other colors…

“…this time they upped the ante by producing a rainbow of colors for the plastic tooth-shaped candy containers. Also, they included a lanyard to wear the tooth container around your neck. Cool!”

Jason Liebig

YellowBigToothDisplay1971 POP display carton from Jason Liebig’s Flickr Photostream 

(Big Tooth Bubble Gum “Rainbow” display, after the fold…)

RainbowBigToothDisplayPOP display carton from Jason Liebig’s Flickr Photostream

Randy Ludacer
Beach Packaging Design

Comments are closed.