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April 21, 2011
Cereal Cups: Then & Now
Shredded Wheat cereal cups. Two kinds…
Then:
Henry D. Perky, the inventor of Shredded Wheat, also designed an edible “cereal cup.” His 1895 patent is vague about what it was meant to actually contain, but I’m guessing something other-than-cereal.
Now:
Now when we say “cereal cup” we mean plastic cups containing a single serving of cereal. Although these packages are too small to hold Perky’s original, full-size shredded wheat biscuits, they can and do accommodate Mini-Wheats. (See: KFoodService EU Pack, Cereal to Go and I Am Breakfast)
(Another “cereal cup” patent, after the fold…)
Henry D. Perky’s son, Scott H. Perky also patented a “Cereal Cup” design in 1921.
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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