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August 23, 2011
New Package Design for Warm Whiskers Eye Pillow
Another booth that we visited at Gift Fair last week was DreamTime, Inc. The new packaging for their line of Warm Whiskers eye pillows caught my eye, because of the way the product conceals the eyes of its face-shaped die cut cards.
I’m always on the lookout for packaging that functions as an anthropomorphic proxy—either for the seller or, in this case, for the consumer. It’s a wonderfully direct way of showing the product’s purpose—showing the eye pillow in use on a person’s face—but oddly attention-getting precisely because the person’s eyes are hidden.
Personally, I felt compelled to lift the mask up and peak underneath—just to confirm that there were actually eyes printed there! That kind of interaction with the product and its packaging can’t be a bad thing. (And I have, in the past, ruminated about why a retail package should never stare the consumer down.)
Previously this product was packaged in a fancy, but generic organdy bag.
The new cards come with an easel back for counter display and a hang hole to make them peggable. I’m not too crazy about the wishy-washy brand logo, but (to my eye) the packaging concept, the girly illustrations and the cute products more than make up for it.
I don’t have photos of them, but I also recall seeing anthropomorphic die cut displays for stuffed animal “neck wraps” at their booth…
(More about the “neck wraps” after the fold…)
I’m not sure whether or not Pauline Jackson’s 2005 patent below for “Therapeutic Stuffed Animal” has any connection to this product, but the illustration below is just similar enough to Warm Whiskers’ neck wrap display that I thought there might be.
Comparing the illustrations of the eye mask cards to the style of the patent drawing, I also see some similarities. But, of course, since I cannot compare the eyes, it not possible to make a positive ID.
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
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links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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