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August 24, 2011
Package Design on Your iPhone
Inexplicable drawn to Zero Gravity’s both at Gift Fair. When I saw some of their package-design iPhone cases, I figured that’s what must have been calling to me. Not all of their phone cases are designed to resemble consumer packaged goods, but enough so that it raises some questions. We’ve seen other cases of devices being made to look like packaging… cameras, radios and, yes, telephones.
But since Apple is unlikely to come out with cross-branded varieties of iPhone, if you are determined to possess a Velveeta iPhone, it falls to 3rd party venders of iPhone accessories to meet your needs.
Of course, there are also other package-related iPhone cases with different degrees of DIY.
Joanna Behar was experimenting with a candy-branded iPhone—(candy wrappers placed underneath a transparent iPhone case)…
In both of these examples—Zero Gravity’s faux-packaging and Johanna Behar’s DIY candy branding—the glossy plastic surface belies any sincere intention to fool the eye. These are still coveted hi-tech gadgets—with a glossy veneer of ironic low-brow branding.
Another DIY example: “Randomly Ross” has a Flickr Photostream about making iPhone cases from juice boxes and also offers them for sale on ArtBoxe.
Here’s a case in which the packaging cover serves a more truly undercover role:
“I was trying to find a material to make a case for electronic devices that would be durable, but not attract attention. Truth be told, the thing that first attracted me to juice-boxes is that they are ubiquitous and uninteresting. If someone looks into your purse and sees a book, some keys and a juice box, they aren't going to take the juice box. What if they see a brand new iPhone?”
In titling this post, it struck me how “Package Design on Your iPhone” could be interpreted two ways: as a covering to put on your iPhone and as an activity to do on your iPhone. Then I wondered, is there an app for that?
And I’m not the first pose the question. (See: Richard Shear’s Free iPhone package design app)
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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