Box Vox

packaging as content

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October 19, 2011

Ballantine Miscellany

Ballantineproof1

1. A print proof of a Ballantine 40 oz. Ale label, circa 1987 (via)

Front-SideCollectorsCan

2. Not a Jasper Johns sculpture. (Just two views of a collectable vintage can.)

BallantinePacks

BallantineAnim TinSign3. Above: Three large sizes of the ale with the three-ring logo and three Xs. 

4. An animated gif of a rotating carton of Ballantine XXX Ale. (on left, via)

5. An embossed tin sign with Ballantine
Ale bottle “faux” bursting through background on right. (See also: History of the Graphic Burst)

6. We recently made rueful mention of “American exceptionalism.” Below: the beer version of that idea—a vintage ad that takes a patriotic pride in the endless hunt for “something better.”

…this hunt by energetic America for something better doesn’t stop with the big things… Among the many “better things,” and one not to be overlooked, is a moderate beverage, an ale in fact, that has been discovered and approved by many. So many that, in the land where the question “Is it better?” is on so many tongues, it has become America’s largest selling ale.

(via)

AmericanExceptionalism

(One more thing after the fold…)

7. A vintage TV commerical showing Ballantine beer cans at a carnival in anthropomorphic situations. (Note how the animation of six-packs on a roller coaster is replaced by footage of people on a roller coaster.)

See also: Anthro-Packs on Parade

Randy Ludacer
Beach Packaging Design

One Response to “Ballantine Miscellany”

  1. J.D. King says:
    November 1, 2011 at 11:07 am

    I’m the proud owner of an (empty) Ballantine long neck bottle (with cap), as well as an empty six-pack of Rheingold long necks (with caps) in their cardboard carrier. Also, some empty Campbell tomato soup cans.
    I’ll never be able to afford real Pop Art, so these will have to suffice.